If you have seen The Matrix, then you will understand what I mean when I say that this is a red pill / blue pill session. You're about to learn the truth about why the prices of WordPress sites are quickly falling, why clients are rejecting your proposals, and why things are going to keep getting worse unless you break out of the 3D Web Design Illusion and start seeing the reality of today's web design market. What is 3D web design? It is the world that has been pulled over your eyes to blind you from the truth… Remember, all I'm offering is the truth, and nothing more…
What Is 3D Web Design?
It is the false reality we have all been trained to accept. If you're like most web designers and WordPress developers you have probably been trained – or perhaps trained yourself – to accept 3D Web Design as the only way to operate your agency. Here is how it works.
First, you meet with your client and embark upon a journey together where you Discover their needs. You ask questions. You search and try to see just how deep the rabbit hole goes.
- Tell me about your business?
- Who is your target market?
- What are you trying to achieve with your website?
This is called the discovery phase because it seems too intense to refer to this as a client interrogation. But truthfully, that's what it really is. The client sits there trying their best to answer your questions. They dig deep into their minds groping for clues and direction to satisfy your probing. Meanwhile, you jot down notes as you extract information from your client. And that's all it really is… information. It's not a plan. It's not a strategy. They are just doing their best to get through the meeting.
The good WordPress developers can interject some lighthearted banter to make the situation more relaxing, even enjoyable at times. Occasional compliments and encouraging smiles motivate the client until the last question has been asked and the “discovery” phase is complete.
Now that you have the client's answers to your questions, it is time to begin designing and building out their website. A color palette is selected. Logos and branding concepts are created. The website takes shape. The project is underway.
During this phase, there are a few more meetings as you pass various checkpoints in the project's lifecycle. Eventually, all the pieces come together and a final review takes place. After a client walk-through, you begin working on client revisions to make your work more closely match your client's vision for their online presence.
Now that there is something to look at, your client starts having new ideas and you hear the haunting creak of scope creep opening the door. This begins the balancing act where you try to keep the client happy while also trying to keep changes to a minimum so that the project stays – at least somewhat – profitable. Eventually, the client is satisfied and you move to the next phase.
You get the domain name and DNS all pointing at the live site and the new creation is ALIVE! Balloons are released, high-fives are given, and (hopefully) the check for the final payment lands in your hands. You take one last look around and admire your creation. It really is stellar work. Who else has a site that looks that good? Your client's web presence is head-and-shoulders above their competition. Success has got to be just around the corner for them.
Now… off to land another client so you can do it all over again.
That's the myth of 3D Web Design. Now let's talk about why that doesn't work anymore and what you can do about it.